Category Archives: web usability

Comparing the new BobEvans.com against a 25-point website usability checklist

I’ve written previously in my blog and also tweeted about about the recent focus of Web 2.0 to the detriment of website fundamentals – let’s call that web 1.0. Bob Evans has been receiving kudos among the Columbus Social Media … Continue reading

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Yahoo design guru on web form usability

Web forms (contact forms, registration forms, e-commerce check-out, etc.) are often the most important pages on a website but – too often in my experience – they are an afterthought. Not so at Yahoo where web forms, such as email … Continue reading

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Middle-aged users’ declining web performance

Here’s an informative article from world-renowned usability expert Jakob Nielsen. Between the ages of 25 and 60, people’s ability to use websites declines by 0.8% per year, mostly becausethey spend more time per page (slower reading?), but also because of … Continue reading

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Disney video no-no

I just returned from a fabulous week at Disney World with my family. I wanted to check out something on Disney.com so I ventured over to the site (which is still Disney.go.com even though basically no one visits go.com). Immediately, … Continue reading

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03/21/2008 C.O.T.W.: 15 Ways to get your website in gear

Is your website delivering the results you expected? If not, it may be time to examine its usability. Oneupweb recently looked at the questions marketers need to be asking and the initiatives they need to be considering now to get … Continue reading

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BobEvans.com has a digital certificate problem

Bob Evans is one of favorite restaurants for affordable, tasty food. When I was browsing BobEvans.com yesterday, I discovered a big problem that can be easily solved. BobEvans.com has a digital certificate for encrypting the information entered by visitors on … Continue reading

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Time for a website check-up

As 2007 comes to a close, it’s time to take a quick look at your site and ensure it’s ready for 2008: Review your domain name recordOutdated information could cause you to miss renewal notices. Verify that the contact names … Continue reading

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E-commerce: What to Track and Why: Four Brief Analytics Profiles

Catalog Success gets some interesting answers to e-commerce tracking questions from a few top e-commerce websites. Click here to read the article.

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