Category Archives: web analytics

Should you freak out about Google’s Mobilegeddon?

Today, you might be hearing about Google’s supposed Mobilegeddon in which Google’s organic search algorithm is going to start favoring mobile-friendly websites over sites that are not mobile-friendly but — and this is very important — only for searches conducted … Continue reading

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Using Filters in Google Analytics to move Yahoo secure search from referrals to organic search

Whew, that’s the longest blog post title that I’ve ever written, but it’s 100% accurate. Starting in early February, Yahoo decided to follow Google’s lead and encrypt search. Instead of going into the technical details of how this works, I’m … Continue reading

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Why You Need Three Google Analytics Profiles

Google Analytics is a powerful tool. But like all powerful tools, it needs to used in the most appropriate manner. To get the most useful and accurate data possible from Google Analytics, every account must have these three profiles, at … Continue reading

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ShareThis + Google Analytics = Bad for SEO?

The issue of duplicate content (i.e. multiple URLs for what’s really a single page of your website) have been well documented across the web for a few years now. Sebastian’s Pamphlets has a nice write-up of the issue here. I … Continue reading

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Total Internet Presence: Measurability

Sorry for the long delay since my last blog post, I’ve been very busy with family activities, vacations, and working on projects with my good friends at Paul Werth Associates including the writing the following blog post which is cross-posted … Continue reading

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Facebook + Bing = overlooked search engine traffic?

The news that Facebook exceeded Google in total visits last week plus the fact that Bing provides Facebook’s web search results got me to wondering – how does Google Analytics record visits from Facebook’s Bing powered search results? I decided … Continue reading

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Bing Searches up 70% – when data is misleading

comScore just released their latest report on the search engine market. Some sources around the web have been touting a 70% increase in searchs conducted on Bing (i.e., Microsoft) from December 2008 to December 2009. That’s a large increase but … Continue reading

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Don’t let Google become a single point of failure for your web traffic

I’ve looked at the analytics data for than 100 websites in the past two years. Google is usually the single largest source of traffic for a website, particularly if there’s been an emphasis on SEO. I’ve got a simple new … Continue reading

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