Category Archives: local search

Major Google Update – Local results now mixed with organic

Google has released a huge change to how search results are displayed for searches that include a local qualifier (e.g., “pizza columbus ohio”). No longer will you see a map above the organic search results – Now,  Google is integrating … Continue reading

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Columbus Dispatch misunderstands Google Zeitgeist

In the December 28, 2009 Columbus Dispatch appears an article titled What does Columbus seek? that lists the most popular searches on Google during 2009 for Columbus-area residents. To quote the article: The Zeitgeist looked at 31 cities and came … Continue reading

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More evidence that banner ads aren’t dead yet

Various gurus have been predicting the demise of the web banner ad for years. Here’s Seth Godin quoted in 1998! And today, the Social Media lemmings are making similar predictions. Smart marketers know that banner ads can be a powerful … Continue reading

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Yellow Pages Deathwatch #2: Extinction threatens Yellow Pages publishers

My prediction will eventually come true – yellow pages will die off. Here’s more evidence from the Wall Street Journal: Industry’s Web Sites Have Small Audiences, and Economic Downturn Has Eroded Ad Dollars; Hearst Unit Throws In With Google Continue … Continue reading

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Yellow Pages Deathwatch #1: Search engines surpass Yellow Pages

I’ve been telling clients for a few years that search engines would eventually overtake the Yellow Pages as Consumer’s #1 way to search for local businesses and services. That time has come. As this survey summary from MarketingCharts.com points out, … Continue reading

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Columbus area news search: The Columbus Dispatch and beyond

The site search engines for local media websites (newspaper, tv, radio) are not very useful, typically returning irrelevant results that are often not up-to-date. I often find myself using Google News to search the Columbus Dispatch and other local websites. … Continue reading

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