Category Archives: internet marketing

Is now the time to ditch your website?

If you’ve got a consultant telling you “forget your website, focus on Facebook” (or, Google +, Pinterest, etc.), fire them. The long-term path for Internet success is simple: don’t be lured into placing most or all of your online equity … Continue reading

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Questions about Bob Evan’s BE-mail

I checked out Bob Evan’s BE-mail today. Here is the “subscription” screen: Some questions for Bob Evans: Why do I have create an account just to get email offers? Why is the Google Analytics tracking tag missing from the registration … Continue reading

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Reviewing Donatos Pizza email registration

Today, I decided to register for the Donatos Pizza email despite the less than compelling call-to-action: SIGNUP FOR EMAIL. After getting assaulted by the loud video of Donatos founder Jim Grote, I began the registration process: Step 1: I provided … Continue reading

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New Study: the influence of digital

Matt Dickman, AKA Techno/Marketer, has just done a wonderful summary on the new digital influence study jointly done by his company, PR giant Fleishman-Hilliard, and Harris Interactive. The money quote for me, which aptly describes an ongoing issue that I … Continue reading

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