Category Archives: internet advertising
The next time one of your clients complains that online advertising didn’t increase sales, quote advertising legend David Ogilvy: “Advertisements should not be blamed for sales; the purpose of advertisements is to generate enquiries.” Unless you have direct control of … Continue reading
Or perhaps Honda bought ads on any page on the Motor Trend website that contains content about a Honda vehicle: I’m thinking that Toyota should really be advertising on this blog post.
As I’ve written before, online display ads are far from dead. And the news that Google is acquiring Teracent proves they may have a bright future. Money quote: Teracent’s technology can pick and choose from thousands of creative elements of … Continue reading
In this economy, as advertisers cut budgets, standardized reporting has become more critical than ever. The wide range of web analytics tools, differences in how they capture and report data, and differences in terminology (e.g., “visits,” “unique visits,” “visitors,” “user … Continue reading