Category Archives: internet advertising

Educating clients about the purpose of advertising

The next time one of your clients complains that online advertising didn’t increase sales, quote advertising legend David Ogilvy: “Advertisements should not be blamed for sales; the purpose of advertisements is to generate enquiries.” Unless you have direct control of … Continue reading

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Confidence or Ignorance? Honda advertises on a page trashing the Insight

Or perhaps Honda bought ads on any page on the Motor Trend website that contains content about a Honda vehicle: I’m thinking that Toyota should really be advertising on this blog post.

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Google move brings new excitement to display ads

As I’ve written before, online display ads are far from dead. And the news that Google is acquiring Teracent proves they may have a bright future. Money quote: Teracent’s technology can pick and choose from thousands of creative elements of … Continue reading

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A simple process to begin building trust for your brand

Step 1: Review the following graph from Neilsen: Step 2: Combine the second and third most trusted forms of “advertising” by allowing, even encouraging reviews of your products and services on your own website. Are you ready? Or are you … Continue reading

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Study: relevant online advertising still captures consumers

No big surprise here but nice reinforcement. According to a new survey by Lightspeed Research and the IAB, online consumers prefer online advertisements that are relevant, useful and provide financial incentives. The results also reveal key differences between age groups. … Continue reading

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A suggestion for local media and advertisers

In this economy, as advertisers cut budgets, standardized reporting has become more critical than ever. The wide range of web analytics tools, differences in how they capture and report data, and differences in terminology (e.g., “visits,” “unique visits,” “visitors,” “user … Continue reading

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More evidence that banner ads aren’t dead yet

Various gurus have been predicting the demise of the web banner ad for years. Here’s Seth Godin quoted in 1998! And today, the Social Media lemmings are making similar predictions. Smart marketers know that banner ads can be a powerful … Continue reading

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How to make advertisers love your website

Many Columbus, Ohio websites sell online advertising – banner ads, etc. – but very few do it well. How to Make Advertisers Love Your Site: 10 Steps to Take Now, by Margie Chiu of premier digital agency Avenue A / … Continue reading

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