Category Archives: email

If you had to choose: Email subscribers or Twitter followers?

I just learned of a B2B company in Columbus (which shall remain nameless) bragging about having more Twitter followers than email subscribers. That got me thinking – if could only choose one group to communicate with, which would you choose? … Continue reading

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Questions about Bob Evan’s BE-mail

I checked out Bob Evan’s BE-mail today. Here is the “subscription” screen: Some questions for Bob Evans: Why do I have create an account just to get email offers? Why is the Google Analytics tracking tag missing from the registration … Continue reading

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Email aint dead

I am getting a bit tired of the cacophony of social media experts (and the Wall Street Journal) claiming that email is dead. Here’s yet another study that shows email is alive and kicking. Let the headline wash over you: … Continue reading

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Study: Track And Engage Works for Email

According to some people, email marketing is dead. I’ve been saying that it’s not – particularly if implemented and tracked properly. As General Patton famously said “A good plan violently executed now is better than a perfect plan executed next … Continue reading

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Study: relevant online advertising still captures consumers

No big surprise here but nice reinforcement. According to a new survey by Lightspeed Research and the IAB, online consumers prefer online advertisements that are relevant, useful and provide financial incentives. The results also reveal key differences between age groups. … Continue reading

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The new bogus stat: social networking "more popular" than email

The new stat latched onto to by social media proponents to advance their cause is that “social media is now more popular than email.” That’s true – but only in one way, and it’s not surprising in the least. That … Continue reading

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NBC4i.com email unsubscribe process needs work

I recently switched from Yahoo to Gmail because Gmail seems to integrate better with other web apps. As part of doing this, I decided to unsubscribe from the NBC4i.com newsletters that are sent to my Yahoo account; I like getting … Continue reading

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Z Cucina strikes again!

Just one day after sending out an email with two major typos (see previous entry), Z Cucina resend the same exact email with the typos corrected. Resending the same email two days in a row without explanation is a NO … Continue reading

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