Category Archives: e-commerce

11/07/2008 C.O.T.W.: 11 Steps to a Better Checkout

Paypal, one of the leading e-commerce checkout systems, recently commissioned veteran e-commerce analyst Rick Broadhead to write 11 Steps to a Better Checkout – And More Profits. The complimentary 33-page PDF download provides concise and current advice on every step … Continue reading

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Tracking shopping cart button changes

It seems that for just about anything, there is a list on the web. E-commerce blog Get Elastic has been tracking changes in shopping cart buttons. Many major sites are listed here. Even if you are a small e-commerce site, … Continue reading

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Creating unique fashions online

Now here’s an online retailer who is really taking full advantage of the potential of the web, both technically and socially. At StyleShake, shoppers can design their own clothes, view them virtually, and order them. The uniquely personal dresses are … Continue reading

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04/11/2008 C.O.T.W.: free e-commerce data from Coremetrics

A frequent question from my e-commerce clients is “how is my site doing relative to other e-commerce sites?” Since very few sites openly release their web metrics, that is a difficult question to answer. Coremetrics, a leading web analytics for … Continue reading

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Study: revealing personal information still inhibits online shopping

When advising my clients about asking visitors to their website for information, I recommend asking for as little as possible and providing assurances about privacy and secure transactions . This has been proven in studies before and a new study … Continue reading

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Zappos ends price protection policy and free overnight shipping

Zappos has been my favorite website for picking up shoes not easily found elsewhere. I was bummed to read the Consumerist report that Zappos is ending price protection and free overnight shipping. Oh well. Zappos is now officially tired. The … Continue reading

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User Reviews: even when they’re bad, they’re good for business

Many businesses I have spoken with are afraid to add a product review or rating feature to their website because they’re concerned about the impact of negative comments on business. I’ve tried to convince them that allowing user reviews would … Continue reading

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Study: Online reviews have big impact on offline purchase behavior

Online reviews are all over the place and consumers actively seek them. According to a new study, nearly 25% of Internet users reported using online reviews prior to paying for a service delivered offline, such as a hotel or restaurant. … Continue reading

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