Whew, that’s the longest blog post title that I’ve ever written, but it’s 100% accurate.
Starting in early February, Yahoo decided to follow Google’s lead and encrypt search. Instead of going into the technical details of how this works, I’m focusing on the result:
Visitors who found your site via Yahoo search now show in your reports as referred visits coming from r.search.yahoo.com instead of as organic search visits. Clearly, this miscategorization skews your data. I’m going to show you a simple method to use filters in Google Analytics to switch these visits from referrals to organic search. There are three filters – After some experimentation, I discovered that the proper results are achieved when using the filters in the following order:
Filter 1: Set keywords as “not provided” – since they aren’t!
Be sure to first test these filters on your test profile before adding them to your master profile. If aren’t currently using at least three Google Analytics profiles, read this.