Two thoughts on JC Penney’s return to Google’s Index has returned to the Google search index with about the same rankings as it had before. (Some nice details from Search Engine Land here.) My takeaways from this:

1. Google manually returned to its previous rankings, once again showing favoritism to a big brand. I highly doubt they’d do the same for a small website that got caught doing the same thing.

2. Other big retailers competing in the same space such as missed a window of opportunity to accelerate their own SEO programs and grab rankings.

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