Tag Archives: web 2.0

Study: Email marketing still a mystery to some

A new study reports that 37.1% of US e-mail marketers don’t test their e-mail campaigns at all. Whadda ya bet many of those companies are embracing social media? With one of their reasons being “email marketing is not performing well … Continue reading

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Get Web 1.0 right before jumping into Web 2.0

This blog post might be a few months too late, but this question needed to be asked: Why are you jumping headfirst into web 2.0 / social media if you haven’t done web 1.0 right? It’s like to trying tango … Continue reading

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Study: Marketing Execs ‘Sick’ of Web 2.0

The backlash against Web 2.0 has begun – maybe. Marketing execs are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG). Dig deeper, however – marketers still admit … Continue reading

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12/23/2008 C.O.T.W.: Make RSS Feeds Ready-to-Print

RSS Feeds are mighty handy, content is delivered directly to you via many channels – email, RSS reader, etc. but it’s usually not in an easily printable format. That problem now has a solution: Tabbloid. Tell Tabbloid what RSS feeds … Continue reading

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Web 2.Ohio on Friday!

I’m excited about Friday – I’ll be attending 2.Ohio at the Polaris Hilton. Reid Hoffman (founder of LinkedIn) and Judy Estrin (author of Closing the Innovation Gap:Reigniting the Spark of Creativity in a Global Economy and former CTO of Cisco) … Continue reading

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