Tag Archives: twitter

A modest proposal for effective hashtags

Twitter Hashtags serve two purposes – to categorize tweets and as a tracking mechanism to see how far a particular tweet and tweet theme spreads which can be measured using tools such as TweetReach. An effective hashtag should be as … Continue reading

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If you had to choose: Email subscribers or Twitter followers?

I just learned of a B2B company in Columbus (which shall remain nameless) bragging about having more Twitter followers than email subscribers. That got me thinking – if could only choose one group to communicate with, which would you choose? … Continue reading

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How a business can create a flash community using Twitter

An idea just popped in my head that I felt was worth sharing. Some businesses are jumping on foursquare and Gowalla as consumers broadcast their current location. I’ve thought of a complement / replacement to this that would be particularly … Continue reading

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Twitter is not a replacement for self-service tools on your website

As you can imagine, I’m on the web all day so I visit tons of websites. I’m beginning to see sites that prominently feature a “follow us on Twitter” button but lack for basic information such as an address, phone … Continue reading

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Facebook busiest Monday to Wednesday – like most websites

There was fairly extensive coverage today of the fact that Facebook is busiest on Monday, Tuesday, and Wednesday. (See a summary here.) This comes on the heels of data that says Twitter is busiest on Tuesdays. (Can’t find the link … Continue reading

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U-Haul: A Social Media Grunt?

I’ve written recently about the Social Media Chickenhawk – a brand that touts their embracing of social media but keeps it a distance from their own website by playing on places such as Twitter and Facebook. These Chickenhawks are also … Continue reading

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Which URL shortening services play well with web analytics?

Search Engine Land recently had a great analysis on which URL shortening service to use, particularly when considering SEO. Shortly afterward, Winning the Web had a great post about how Twitter drove significant website traffic for them. Together, these posts … Continue reading

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Some Twitter Advice for the Dispatch

Dispatch.com has a Twitter profile which they have named ‘DispatchAlerts.’ To me, the use of the word alerts leads me to believe the postings would be, well, important and timely information that Columbus residents would want to know immediately, such … Continue reading

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