Tag Archives: search engine optimization

New Ohio 529 Plan domain name fails to follow simple rules for success

When I advise clients on selecting a domain name, I consider two factors – offline memorability and potential impact on search engine rankings. Success in both areas is usually achieved by adhering at least two of the following simple rules: … Continue reading

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Five Big SEO Mistakes made by Dispatch.com

Let’s take a look at the Columbus Dispatch website from a basic SEO perspective to find some reasons for their poor performance in organic search results. 1. Uses a temporary redirect on home pageAn HTTP header check shows a “temporary … Continue reading

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NOW is the time for SEO

During this economic downtown, many businesses are cutting costs and often begin with advertising. Now is the perfect to get savvier about marketing by focusing on attracting potential customers precisely when they’re looking for your products or services – which … Continue reading

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Flash and SEO: Like Oil and Water

Some of my clients have been excited by the news that Google can now “see” Flash. I caution that this is ability has been overhyped and that Flash should never be favored over plain old HTML when building web pages … Continue reading

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Did Skybus take my advice?

Back on February 11, I wrote an open memo to Skybus recommending that they add a META description tag to their homepage and fix a “javascript required” issue. They have done these things! I know they looked at my blog, … Continue reading

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An early Christmas gift: The New Rules of PR

Search engine optimization (SEO) is typically done to websites. You can also optimization press releases for search engines. Would that be called PRSEO? A good primer on PRSEO is The New rules of PR by David Meerman Scott It’s an … Continue reading

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10% of Columbus Business First 2007 Fast 50 fails basic SEO test

I subscribe to Columbus Business First and read it cover-to-cover each week. In the most recent issue, 10/26/2007, there was a full-page congratulations to the 2007 Columbus Fast 50. I decided to conduct a little test – how many of … Continue reading

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Web Page Title Tag Strategies for 2006

The title tag is an old and often underused part of creating an information rich web page for search engines. While the title tag might not be as important as it once was, due to search engine spamming techniques, it … Continue reading

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