Tag Archives: market research

Study: Consumers Want Personal, Online Interaction with Brands

Marketing Charts has posted a nice summary of a recent study by OTX Research. According to the study, nearly two-thirds (62%) of consumers say that direct and personal communication with a company‚Äôs online brand representative is preferable to ads or … Continue reading

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Study: Digital communications use among high schoolers, college students, and recent grads

A recent survey by eROI examined how high school and college students, as well as recent college graduates communicate digitally. Not surprisingly, these “digital natives” have much broader set of tools for communicating than “digital immigrants” – that is, older … Continue reading

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Study: "New" media gaining influence

The most recent BIGresearch Simultaneous Media Survey shows that traditional media, while still influential, is beginning to decline in influence while new media grows. For example, Instant Messaging and Blogging experienced double digit growth for purchase influence of electronics while … Continue reading

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08/15/2007 C.O.T.W. – Market Research Charts

I love market research data, but it can be hard to find in an easy to digest format. Marketing Charts solves this problem. Marketing Charts compiles data from third party market research reports and puts that data into readable charts … Continue reading

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