Tag Archives: ford
Ford, GM, and VW cast the first stone at Toyota
In John 8, Jesus said “Let him who is without sin cast the first stone” – in other words, don’t be a hypocrite. Today, I googled “Totoya Recall” and received the following deluge of paid search ads: Mixed in among … Continue reading
Ford announces their next Social Media dud
I’ve written in the past about Ford, my favorite social media chickenhawk. I’ve labeled their Ford Fiesta movement a less-than-resounding success because of its near-zero impact on search results. Ford has just announced their follow-up to to the Fiesta Movement: … Continue reading
There are two kinds of social media campaigns
I might be wrong about this but, in my experience, most purposeful social media campaigns fall into one of two camps: bottom-up and top-down. bottom-up campaigns equip existing customers / brand loyalists with a social media toolkit and encourage them … Continue reading
Ford Fiesta SEO Weirdness
Earlier today, I mentioned the Ford Fiesta “movement.” While doing that, I Googled “Ford Fiesta” The Ford Fiesta Movement website doesn’t even appear on Google page 1 for that search. That could be resolved with some minor SEO – but … Continue reading
Are you a Social Media Chickenhawk?
The Social Media Chickenhawk (sometimes spelled chicken hawk or chicken-hawk) is a PR or marketing professional – or a company – who strongly supports the use of social media on the web at large (Twitter, Facebook) while actively avoiding the … Continue reading
12/12/2008 C.O.T.W.: Ford averts a social media disaster
The popular pain reliever Motrin was attacked recently by mommy bloggers then was pilloried in the Social Media sphere – not only for the ad that caused the reaction from mommy bloggers but also for their poorly handled response. You … Continue reading