Tag Archives: ecommerce
Tracking shopping cart button changes
It seems that for just about anything, there is a list on the web. E-commerce blog Get Elastic has been tracking changes in shopping cart buttons. Many major sites are listed here. Even if you are a small e-commerce site, … Continue reading
04/11/2008 C.O.T.W.: free e-commerce data from Coremetrics
A frequent question from my e-commerce clients is “how is my site doing relative to other e-commerce sites?” Since very few sites openly release their web metrics, that is a difficult question to answer. Coremetrics, a leading web analytics for … Continue reading
Study: revealing personal information still inhibits online shopping
When advising my clients about asking visitors to their website for information, I recommend asking for as little as possible and providing assurances about privacy and secure transactions . This has been proven in studies before and a new study … Continue reading
User Reviews: even when they’re bad, they’re good for business
Many businesses I have spoken with are afraid to add a product review or rating feature to their website because they’re concerned about the impact of negative comments on business. I’ve tried to convince them that allowing user reviews would … Continue reading
Study: Many holiday shoppers research online, buy offline
If you are a retailer and you don’t sell online, your website still impacts purchases. According to a new study from DoubleClick, 60% of respondents who researched a product online went offline to make a purchase, and, once in the … Continue reading