Tag Archives: e-mail

German Nissan Email: wrong in so many ways

Out of the clear-blue, I get an email from Germain Nissan this morning. Here it is: This email bugged me in a few ways: I have never done business with Germain – why are sending me an email? How did … Continue reading

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Study: the most popular email clients and services

Here’s an interesting study from fingerprint. It claims to be the largest study to date to determining email client and service usage. Any very large email sender such as Best Buy or Gap probably already has such a breakdown for … Continue reading

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Why your Email requests are ignored

I’ve noticed lately that some emails that I send are not receiving replies, so I wonder – did they not get through or is it something I did? (or did not do). That jogged my memory into digging up this … Continue reading

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The Dispatch afternoon email has some issues

I heard a rumor recently that the Dispatch had hired ExactTarget as their email vendor; that is, ExactTarget sends out all of the Dispatch’s daily newsletter blasts. Since switching to ExactTarget, the Dispatch has sent out several improperly prepared emails … Continue reading

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Get it while you can: MarketingSherpa report on 12 most common email newsletter mistakes

MarketingSherpa has just made available an excellent report on the 12 most common email newsletter mistakes. The “Dirty Dozen” report some great anecdotes how about well-designed email programs deliver results such as: Remembering BlackBerry and other mobile readers increased sales … Continue reading

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10 Quick Wins for Email Marketing

Here’s a great article on email marketing from iMedia Connection. Email continues to be a useful marketing tool and this article has some nice insights on to improve your newsletters. Click here to read the article.

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