Tag Archives: cotw

05/22/2009 COTW: Study: Social Media Fails to Deliver Marketing Punch

Many self-proclaimed Social Media experts are touting Social Media as the cure for all that ails a brand – connect to people where they are connecting online and they’ll love you. (That might be an overstatement, but not by much!) … Continue reading

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05/08/2009 COTW: A Good Experience is the New PR

Perhaps I am trapped inside an echo chamber, but the Idea Du Jour for marketing and PR folks is Social Media. About 99% of marketing and PR people think that Social Media is the new PR – that is, reach … Continue reading

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05/01/2009 COTW: New Research: Paid Search Builds Branding

As a paid search veteran, I’ve seen previous studies reach the same conclusion but this is good reinforcement in this era of “social media is the cure for everything.” To quote this article: “Turns out that search lifts brand metrics, … Continue reading

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04/17/2009 C.O.T.W.: Great Depression cooking with Clara

Watch out Martha Stewart, you’ve got competition. Clara Cannucciara grew up during the Depression where she was raised on – and learned to prepare – cheap, filling, and easy-to-make meals. Everything that comes around, goes around, and now is the … Continue reading

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01/23/2009 C.O.T.W.: Yotify – Google Alerts on Steroids?

A common recommendation that I make to my clients is to use Google Alerts to track anything of importance to them – from their company name to their own name. Tracking related topics is also worth doing. Here’s one example … Continue reading

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01/09/2009 C.O.T.W.: Measuring the Impact of Online Communities on Business

Social Networking sites such as Twitter, Facebook, MySpace are growing quickly and moving into the mainstream of American life. Even my mother is on Facebook! Would your business benefit by joining the world of Social Media? A white paper from … Continue reading

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12/23/2008 C.O.T.W.: Make RSS Feeds Ready-to-Print

RSS Feeds are mighty handy, content is delivered directly to you via many channels – email, RSS reader, etc. but it’s usually not in an easily printable format. That problem now has a solution: Tabbloid. Tell Tabbloid what RSS feeds … Continue reading

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12/20/2008 C.O.T.W.: A contrarian approach to using social media?

If you’re trying to spread a message online via social media networks such as Twitter, you may have more success with users with fewer followers. That’s according to a new report from HP Labs and the Cornell University Center for … Continue reading

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