Tag Archives: columbus seo

Video: Me discussing social search at the Columbus Social Club

Here’s me in action at the November meeting of the Columbus Social Media Club discussing a top trend for 2011 – Social Search: Comments? Fire away! Be sure to watch the other videos also. The lunch was packed with dynamic … Continue reading

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Major Google Update – Local results now mixed with organic

Google has released a huge change to how search results are displayed for searches that include a local qualifier (e.g., “pizza columbus ohio”). No longer will you see a map above the organic search results – Now,  Google is integrating … Continue reading

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Another study proves the value of high search engine rankings

Chitika Research recently completed a study that reaffirms the key finding from a similar study from a few years ago – high search engine rankings matter. Key insights: The #1 ranked slot for a keyword gets almost as many clicks … Continue reading

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The Columbus hamburger war: SEO or a billboard?

Columbus is a town that loves hamburgers and the competition is heating up for your hamburger dollar. As this photo proves, Columbus’ own Graffiti Burger is aggressively targeting Five Guys: Judging from the packed front parking lot in front of … Continue reading

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Columbus SEO: Huntington Bank needs to put more focus on the short tail

Monthly searches for “banks columbus” and related terms: 90,500 Current highest rank for any page on www.huntington.com: 3, meaning the website probably gets about 10% of clicks for these searches. The banking business is tough right now and hometown bank … Continue reading

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Rankings cloudy for Columbus media websites on Columbus weather searches

123,600. That’s Google estimated monthly searches for the following phrases related to Columbus weather: columbus weather: 74,000 columbus ohio weather: 33,100 columbus oh weather: 9,900 weather in columbus: 6,600 None of the leading local media websites for Columbus – Dispatch.com, … Continue reading

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SEO = the most bang for your Internet marketing buck

I’m a big believer in data. As the following data reveal, SEO is your best bet for a strong return on investment (ROI). In the most recent SEMPO State of Search Marketing Survey, SEO was ranked the #2 internet marketing … Continue reading

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Bob Evans "kids eat free" search failure

I drove past the Bob Evans on South Olentangy River Road this morning and noticed something on their sign about “kids eat free.” Since I couldn’t stop in, I decided to do a Google search when I got back to … Continue reading

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