Tag Archives: columbus dispatch

Columbus Dispatch misunderstands Google Zeitgeist

In the December 28, 2009 Columbus Dispatch appears an article titled What does Columbus seek? that lists the most popular searches on Google during 2009 for Columbus-area residents. To quote the article: The Zeitgeist looked at 31 cities and came … Continue reading

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Rankings cloudy for Columbus media websites on Columbus weather searches

123,600. That’s Google estimated monthly searches for the following phrases related to Columbus weather: columbus weather: 74,000 columbus ohio weather: 33,100 columbus oh weather: 9,900 weather in columbus: 6,600 None of the leading local media websites for Columbus – Dispatch.com, … Continue reading

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It’s time to rip apart Dispatch.com

Honestly, I should have thought of this years ago….. Dispatch.com is growing unwieldy, with too many pages and too many content areas to house in just one website. My solution? Rip Dispatch.com apart into content specific websites following the model … Continue reading

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The Columbus Dispatch is not a newspaper

I subscribe to the Columbus Dispatch print edition. I won’t call it a newspaper because it’s not a newspaper anymore. The Columbus Dispatch is a provider of content (news, weather, sports) to an audience that either lives in Central Ohio … Continue reading

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The Columbus Dispatch lays another SEO Egg

By now, some of you are probably thinking – what does Dave have against the Columbus Dispatch? And the answer is nothing, I want them to succeed online. And I’d like to think the management of Dispatch Interactive wants to … Continue reading

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Will Columbus local media be ready for a big brand invasion?

I’ve read three headlines recently that should serve as a wake-up call to local media to end their web mediocrity: YouTube Goes After Local News Huffington Post Going Local ESPN Going Local Brands such as Yelp and CitySearch have been … Continue reading

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Watch out Dispatch Sports, here comes ESPN

This opening sentence from a recent New York Times article should make the Columbus Dispatch shudder: Not content with being a sports colossus with broadcasts in 200 countries, ESPN is taking aim at hometown sports coverage, threatening one of the … Continue reading

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Five Big SEO Mistakes made by Dispatch.com

Let’s take a look at the Columbus Dispatch website from a basic SEO perspective to find some reasons for their poor performance in organic search results. 1. Uses a temporary redirect on home pageAn HTTP header check shows a “temporary … Continue reading

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