Tag Archives: christmas

Study: Many holiday shoppers research online, buy offline

If you are a retailer and you don’t sell online, your website still impacts purchases. According to a new study from DoubleClick, 60% of respondents who researched a product online went offline to make a purchase, and, once in the … Continue reading

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Google shares info on holiday season conversion rates

Online holiday shopping is in full swing. If you’re running a Google Adwords campaigns, the Inside AdWords blog has added a great entry on aggregate conversion rates, cost-per-click, and cost-per-acquisition for AdWords advertisers who use Adwords conversion tracking. During the … Continue reading

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Simplify your 2007 holiday shopping with advice from Uncle Mark

I’ve just found out that the Uncle Mark 2008 Gift Guide and Almanac is now available for download. This is the fifth edition of the Uncle Mark Gift Guide. Uncle Mark is different from other holiday shopping guides because its … Continue reading

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The holiday shopping season has already started

You might find this hard-to-believe, but at least one survey reports that about 1/3 of Americans started their Christmas shopping in July! (Come to think of it, I did buy a Wii two weeks ago and have hidden it away … Continue reading

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