After a few months of beta testing, Facebook recently launched their Questions app, offering a free and simple way to survey your fans (or friends on your personal page).
Page owners can post a question with a list of answers and also allow fans/friends to add additional answers. Additionally, when a fan/friend responds to a question, it appears in their profile which allows their friends to respond as well and broadens overall reach
Some well-known brands have already begun adding Questions on their pages. A great example is the Buffalo Wild Wings Facebook page, for which you can see an example question above.
To start using Facebook Questions on your pages, follow these steps after signing into Facebook:
1: Go to the “Account” tab at the upper-right side of your Facebook account and click “Use Facebook as Page.” Click “Switch” next to the page you would like to be signed into, which should be the page where you want to add the Questions app.
2: Go to the Facebook Questions page, which both outlines the product and is where you add Questions to your Page. Once there, click on the bright green button that says “Get Questions Now.”
This should add the Questions app to your personal page and for all pages for which you’ve got admin privileges. If not, repeat step one and two for the specific Page in question. A pop-up box will open confirming that Questions have been added to your Page.
3. Start asking questions!