Online holiday shopping is in full swing. If you’re running a Google Adwords campaigns, the Inside AdWords blog has added a great entry on aggregate conversion rates, cost-per-click, and cost-per-acquisition for AdWords advertisers who use Adwords conversion tracking.
During the holiday shopping season, everything goes up – there are a lot more shoppers online but there are also more retailers jumping into paid search. As says “Clicks, cost, and conversions all go up during the holidays. As it happens, conversions increase more than clicks, so conversion rates tend to rise. This makes the clicks more valuable, so advertisers raise their bids to reach more consumers. As a result CPCs get pushed up.”
If you’re an online retailer, you need to keep a close eye on your campaigns starting now. Your costs will likely go up, but your sales should also. To read the full article, click here.