Author Archives: David Culbertson
ShareThis + Google Analytics = Bad for SEO?
The issue of duplicate content (i.e. multiple URLs for what’s really a single page of your website) have been well documented across the web for a few years now. Sebastian’s Pamphlets has a nice write-up of the issue here. I … Continue reading
Two thoughts on JC Penney’s return to Google’s Index
JCPenney.com has returned to the Google search index with about the same rankings as it had before. (Some nice details from Search Engine Land here.) My takeaways from this: 1. Google manually returned JCPenney.com to its previous rankings, once again … Continue reading
Adobe Systems releases digital marketing survey
Adobe Systems has just released a new study, “Digital Marketing in the Next Decade.” The entire report is 101 pages. If you’d prefer not to read the entire study, Media Post Publications has an excellent summary. I did find a … Continue reading
Increase your Facebook page engagement with Questions
After a few months of beta testing, Facebook recently launched their Questions app, offering a free and simple way to survey your fans (or friends on your personal page). Page owners can post a question with a list of answers … Continue reading
A modest proposal for effective hashtags
Twitter Hashtags serve two purposes – to categorize tweets and as a tracking mechanism to see how far a particular tweet and tweet theme spreads which can be measured using tools such as TweetReach. An effective hashtag should be as … Continue reading
New Ohio 529 Plan domain name fails to follow simple rules for success
When I advise clients on selecting a domain name, I consider two factors – offline memorability and potential impact on search engine rankings. Success in both areas is usually achieved by adhering at least two of the following simple rules: … Continue reading
Video: Me discussing social search at the Columbus Social Club
Here’s me in action at the November meeting of the Columbus Social Media Club discussing a top trend for 2011 – Social Search: Comments? Fire away! Be sure to watch the other videos also. The lunch was packed with dynamic … Continue reading
Major Google Update – Local results now mixed with organic
Google has released a huge change to how search results are displayed for searches that include a local qualifier (e.g., “pizza columbus ohio”). No longer will you see a map above the organic search results – Now, Google is integrating … Continue reading