The Leader in Columbus SEO, Social Media, and Internet Marketing

Are you ready to grow your Columbus business?

Whether you call it digital marketing, Internet marketing, online marketing, web marketing or even e-marketing (I really don't like that one), I define it as helping websites get more visitors and convert them into customers. My services include:

• SEO (Search engine optimization)

• SEM (Search engine marketing, pay-per-click, PPC)

• Online advertising campaign planning, buying, execution, and reporting

• Web analytics - tracking visitors and what they do on your site

• Email marketing / CAN-SPAM compliance

• E-commerce optimization

• Social media (Blogs / blogging, Facebook, MySpace, Twitter, etc.)

• Website navigation and usability improvement

LightBulb Interactive will help your company develop a Total Internet Presence (SM) - The combination of Internet-focused strategy, design, marketing and technology that protects your brand and grows your business.

SEO - essential for your website's success:

SEO (search engine optimization) is the process of optimizing a website and web pages to achieve high rankings in the results of a search engine such as Google. Whether your market is Columbus, Ohio or the world, SEO can make a huge difference to your bottom line. Consider these facts:

• Search is the #2 daily activity of Internet users, just behind email

• Only 1/3 of searchers go past the first page of search engine results

• The top 4 listings may get as much as 80% of all clicks (an eye-tracking study by Google provides more evidence. Read it.)

• Nearly 40% of search engine users believe that the top ranked sites for a search are the leaders in their industry.

Effective SEO can improve search engine rankings which increases website visits and improves brand reputation.

Social Media - is it right for your business?

Social Media is rapidly growing in importance to consumers. In a recent survey, 93% of consumers who use Social Media say a company should have a presence in Social Media. I'll help your organization use Social Media in conjunction with other Internet marketing tools to improve consumer perception of your brand and grow your business. For a brief introduction to Social Media, view this slide show. To learn more about the potential value of Social Media to your business, invest a few minutes watching this video. Also, be sure to read my blog post "What to look for in a Social Media consultant."

The Dave Culbertson difference:
• Measurement Focused: I believe that measurement is the foundation of Internet success - you can't improve what you aren't measuring.

• Attentive: I work with a small group of clients to ensure that each one of them receives high quality service and attention. My current clients include Arts in Ohio, Nationwide Realty Investors , and Panera Bread.

• Experienced: I have more than 20 years of Internet-Online experience. I spent nearly 13 years working for top Internet-Online companies CompuServe, MapQuest, and Netscape where I held a variety of positions in business development, customer support, e-commerce, marketing, and operations. I also managed several CompuServe Forums, the original Social Media. I have more than 10,000 hours of experience in Social Media - meeting the commonly accepted definition of expert.

• Connected: I am a member of the eMarketing Association, the Search Engine Marketing Professionals Organization, and the Web Analytics Association. I am the co-founder of Web Analytics Wednesday in Columbus.

• Recognized: I have been featured in Columbus Business First twice: a 2007 article about search engine marketing (The right words draw customers to Web sites) and a 2009 article about social media (Social media overload has some marketers taking a cautious approach). I scored in the top 10% of the nationwide SMX Biggest Search Geek contest for SEO knowledge.

Are we connected?

I'm active on LinkedIn and Twitter, but consider yourself warned - I can sometimes get a little crazy tweeting about Columbus Ohio SEO, Internet marketing, and other topics that I'm passionate about.

Ready to discuss your project?

Use the form below and I'll respond within one business day unless I am on vacation or out-of-town. I won't share your information. Please note that I work exclusively with consumer-focused small and medium-sized businesses located in the greater Columbus area. No agencies please.