The Leader in Columbus Ohio SEO, SEM, Social Media, and Internet Marketing

Use the Internet to grow your business:

Whether you call it digital marketing, Internet marketing, online marketing, web marketing or even e-marketing (I really don't like that one), I define it as helping websites get more visitors and convert them into customers. My services include:

• SEO (Search engine optimization)

• SEM (Search engine marketing, pay-per-click, PPC)

• Online advertising campaign planning, buying, execution, and reporting

• Web analytics - tracking visitors and what they do on your site

• Email marketing / CAN-SPAM compliance

• E-commerce optimization

• Social media (Blogs / blogging, Facebook, MySpace, Twitter, etc.)

• Website navigation and usability improvement

SEO - essential for your website's success:

SEO (search engine optimization) is the process of optimizing a website and web pages to achieve high rankings in the results of a search engine such as Google. Whether your market is Columbus, Ohio or the world, SEO can make a huge difference to your bottom line. Consider these facts:

• Search is the #2 daily activity of Internet users, just behind email

• Only 1/3 of searchers go past the first page of search engine results

• The top 4 listings may get as much as 80% of all clicks (an eye-tracking study by Google provides more evidence. Read it.)

• Nearly 40% of search engine users believe that the top ranked sites for a search are the leaders in their industry.

Social Media - is it right for your business?

Social Media is rapidly growing in importance to consumers. In a recent survey, 93% of consumers who use Social Media say a company should have a presence in Social Media. I'll help your organization use Social Media in conjunction with other Internet marketing tools to improve consumer perception of your brand and grow your business. For a brief introduction to Social Media, view this slide show. To learn more about the potential value of Social Media to your business, invest a few minutes watching this video. Also, be sure to read my blog post "What to look for in a Social Media consultant."

The Dave Culbertson difference:
• Value Oriented: Instead of renting a fancy office and wearing a suit, I work from home and wear jeans then pass the savings onto you.

• Measurement Focused: I believe that measurement is the foundation of Internet success - you can't manage what you don't measure.

• Attentive: I work with a small group of clients to ensure that each one of them receives high quality service and attention. My current clients include Arts in Ohio, Experience Columbus, Nationwide Realty Investors , and Panera Bread.

• Experienced: I have more than 19 years of Internet-Online experience. I spent nearly 13 years working for top Internet-Online companies CompuServe, MapQuest, and Netscape where I held a variety of positions in business development, customer support, e-commerce, marketing, and operations. I also managed several CompuServe Forums, possibily the original Social Media. I have more than 10,000 hours of experience in Social Media - meeting the commonly accept definition of expert.

• Connected: I am a member of the eMarketing Association, the Search Engine Marketing Professionals Organization, and the Web Analytics Association.

• Recognized: I have been featured in a Columbus Business First article about search engine marketing as the 'Wizard of Words.'(Their words, not mine!) I scored in the top 10% of the nationwide SMX Biggest Search Geek contest for SEO knowledge.

Are we connected?

I'm active on LinkedIn and Facebook. You can also follow me on Twitter, but consider yourself warned - I can sometimes get a little crazy tweeting about SEO and other topics that I'm passionate about.

Ready to get started?

Use the form below and I'll respond within one business day, unless I am on vacation or out-of-town. I won't share your information. I can also be reached at 614.421.5957.